Because you are important
Feel-good bodycare
SENDE is passionate about selfcare and bringing you quality bath and body products to help you feel your best. We are based in Toronto, Canada, providing products based on effective selfcare practices including Turkish hammam. Our focus is on quality, safety, and craftsmanship.
In Turkish, sen de means "you too" and sende means "on/at you". SENDE reflects our focus on you to feel good too, and our belief that self-care looks great on everyone.
To share the highest-quality bath & body care
Mission
Our goal is to provide you with quality purposeful bodycare essentials that elevates your selfcare routine and embraces diverse traditions. Our Turkish hammam products embody relaxation and renewal. Made with contemporary materials and crafted to be the highest quality by artisans in Türkiye, SENDE products enable experiences that go beyond the ordinary.
Our keses support local women and men in our family's community in Türkiye, and all our products honour centuries of tradition and proven self-care rituals.
What is
The Turkish hammam experience
When you go to a Turkish bath ("hammam"), you change into a Turkish peştemal towel then enter hot thermal waters which relax your muscles and soften the outer layer of skin. When ready, you make your way to lie down for the event...
Someone puts on a kese mitt and scrubs your body from head to toe, deep exfoliating to remove the outer layer of dead skin, any dirt, flakes, and blotchy spray tans. This full-body exfoliating massage naturally smoothes bumps, improves texture, and loosens ingrown hairs, giving you a full-body massage for a smoother, relaxed, radiant body.
Your body is then covered in luscious soap suds, washing away everything the kese left behind.
This mindful ritual gently assists the natural exfoliation process, revealing the fresher, softer, brighter, smoother skin your body has hidden, giving you a sense of refreshment and your best-feeling touchable skin.
Hi I'm Selin,
SENDE's founder
With Turkish and Filipino ancestry, my Turkish side of the family has been living in a region known for its thermal waters, spa traditions, towels, agriculture, and taking part in hammam culture for countless generations.
My love for self-care practices has brought me on a journey to share my favourite high-quality products and homemade goods with you through my brand, which I hope resonates with people worldwide. 🍯
